We are on a mission to make ethically-sourced specialty coffee more approachable.

Fucking Strong Coffee is the signature line of beans from Good Beans, an Amsterdam-based specialty coffee company dead set on partnering, sourcing, roasting, and branding in more creative and impactful ways.
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Our Origin

We source our Fucking Strong Coffee from Buhuri, a tiny village in the northwest of Rwanda. The smallholder farmers of Buhuri are members of Twongerekawa Coko, a cooperative society that operates out of their collectively-owned washing station about two hours from Kigali.
The cooperative, led by a majority-female leadership council, is committed to alleviating regional poverty through high-quality coffee production and women-focused community investment. In short, they do things Fucking Right, and we’re beyond proud to partner with them.

Our Roast

From Buhuri to Amsterdam

This is the Fucking Strong part. Once our beans make their way from Buhuri to Amsterdam, we carefully roast them to accentuate their distinctive bright acidity. Crisp and bold, you’ll taste notes of kiwi and peach. And then you’ll ask for another cup.

Our Brand

Just like our coffee, we want to be bold, distinctive, and unapologetic.

That means branding and storytelling in approachable ways that grab attention. Specialty coffee doesn’t need to be pretentious – we leave the snobbiness at the door, drop the minimalism, and stand up for what we believe in. Sounds fucking refreshing, huh?
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